The Importance Of Local SEO

Local SEO is an essential part of your SEO strategy, especially if you're a smaller to mid-sized company that relies on the business of local customers. There are many different strategies that you can implement, from optimizing your content using keywords to submitting your NAP (name, address and phone number) to various local directories. To help organize, streamline and track all of your local SEO efforts, you should make use of these local SEO tools.

The following are 15 different local SEO tools that you might find extremely useful, some of which are available at a small cost and some of which are free also.

1. Google AdWords Keyword Planner

This tool works for strengthening your local SEO keywords. During the keyword research phase, you can identify the traffic for specific keywords as well as find new local keywords based on local searches. The Keyword Planner tool even lets you conduct research based on geographic regions. Not only it is a useful tool to have for your local SEO keyword efforts, it's free to boot, and arguably one of the most useful free SEO tools available as well.

2. SEOProfiler

The most powerful local SEO tools that you can put in SEOProfiler, as it includes features such as a website audit tool, website page optimization, a link disinfection tool that identifies bad backlinks, the ability to identify strong local keywords and even customizable PDF reports.

3. Moz Local

Moz Local is a basic local listing management tool that allows users to manage local listings as well as claim and verify listing submissions. The tool also works with data aggregators to help push listings, making sure that your business is visible. Additionally, the tool will scan through your citations and notify you of any errors that it finds which could be hurting your local SEO. Moz Local will give you a rundown on what kind of categories you're listed under and what type of media is used for your citation.

4. BuzzStream

BuzzStream is a tool for earning local backlinks as it can help you identify and build relationships with local influencers to help drive word-of-mouth traffic as well as boost local awareness of your brand. The tool is also effective for content promotion and digital PR.

5. SEOPressor

SEOPressor is a tool that scores your site's overall SEO strength and provides guidance and recommendations for how you can improve it, which will in turn help with your local SEO even if it's not specifically built for that. Particularly useful is its audit feature that will notify you of any pages that need to be optimized in certain ways, it's a feature that has earned SEOPressor as one of the best SEO tools for small business.

6. Whitespark Local Citation Finder

The most full-fledged local listing management tool that you can invest is Whitespark Local Citation Finder. In addition to basic local listing management, the tool finds where you should list your business to improve local SEO rankings. It also boasts a number of additional features, including the ability to collect customer feedback and online reviews, monitor local search rankings by a city, discover create link opportunities and more.

7. Synup

Synup is useful for submitting your NAP to local directories. It's a tool that allows you to easily manage your local listings as well as review and analyze your listings and NAP data. It's one of the most comprehensive directory lists that you can have and it will allow you to check listings to see if you have existing credentials on them, to add your NAP to listings and fix incorrect data on existing listings.

8. Screaming Frog

Screaming Frog helps to audit and index the website's HTML and Meta Data in addition to helping you find any broken links to avoid hurting your local SEO rankings. There are advanced features available as well, but for a price.

9. Serplify

Serplify is web software that will help you to achieve a page one ranking on Google's results pages by adding domains and locations you want to rank for and automatically adding thousands of optimized unique pages of content for every keyword, as well as automatically mass indexing, optimizing and syndicating your content.

10. Local SEO Checklist

This tool will ensure that you can boost your local SEO rankings. As this tool offers 40 different options that detail specific tasks to help you optimize your site and increase your ranking by developing your blog, your on-page SEO, your social media and more.

11. Upcity Free Website Analyzer

UpCity is basically an SEO report card. All you have to submit your website as it will analyze every aspect of the page, giving you an overall score out of 100 that compares your page to your competitors.

12. ReviewTrackers

ReviewTrackers is a tool that tracks the customer reviews of your business. It plays a big part in your local SEO strategy, not to mention your reputation, which makes this tool very useful. Basically, it collects online reviews and feedback from over 70 review sites that you can use to determine your brand's reputation as well as awareness.

13. Copyscape

Nothing will hurt your site more than copied content. Duplicate content is a way to damage your ranking, for regular SEO and local SEO. Put your content through Copyscape to make sure it's completely original and it avoid plagiarism, whether it's content duplicated from your own site or content duplicated from another source outside of your site.

14. PageSpeed Insights

The rate at which your web pages load will have a huge impact on your local SEO rankings. The slower your pages load, will less likely visitors are to remain on your page. This can have a big impact on your bounce rate, which could hurt your rankings. PageSpeed Insights will not only review the load times of your site but also make suggestions on how to improve it.

15. Ahrefs

Ahrefs can help with your local SEO strategy by providing a detailed backlink profile for any website you want. This allows you to see who is linking to your site, what anchor text they're using for backlinks and how strong your backlinks are. It also allows you to check the strength of your competitor's backlinks. The tool is used by thousands of users throughout the world.

SEO is incredibly important to the success of your online marketing efforts, because of this, a lot of marketers implement various SEO tools including local SEO tools, some of which can be found for free, in order to track, measure and analyze their SEO efforts. You may already even be using some of the more common SEO tools, such as Google Analytics. However, it's important that you don't forget about your local SEO efforts as well.

By using these local SEO tools it will make you easier to implement local SEO strategies as well as to track them and measure the performance, thereby helping to ensure that your local SEO efforts are as strongest as they can be.

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Are you one of those bloggers who believe it is impossible to embrace all written and unwritten SEO rules? In case you are, let us at least try to change your opinion. See, we didn’t inherit SEO skills genetically, but those were perfected long after we were born, which means you’re totally and absolutely justified to know nothing about them.

While it is extremely exhaustive to adjust to the extremely non-permanent Google SEO rules and guidelines, we can always keep an eye on the role models in the industry, and do what they’re doing.  The skills they possess are just mad, and it is all due to the usual curiosity, passion, and patience it takes to stay in the loop and become an expert in whatever you want. It is thanks to these fellows that we have an available winning SEO-formula, and a set of accurate SEO rules to withdraw from their stories.

1. Brian Dean

Dean solved the classical dilemma: traffic is nowhere to be seen, SEO techniques are overwhelming you and you simply don’t get how they work, and Google updates are complicating the process even more. Familiar?

Dean is Backlinko.com’s founder who can offer an incredible SEO and backlink knowledge and has years of experience to confirm the outcome of his strategy.

If you follow his SEO blog, you will always come across innovative, fresh, and unique solutions he guarantees won’t fail when applied on any website.

2. Neil Patel

Neil Patel had a hard time pushing his way in the already established and gigantic SEO industry, but soon earned the position of the best SEO expert the world has to offer. Many prominent brands such as Viacom, GM, Amazon, TechCrunch, NBC, and others have relied on him to gain the popularity they have now.

Patel has both SEO and online marketing experience to share in his incredibly useful guides read by millions of people around the world.

3. Barry Schwartz

This is the founder of SEroundtable.com, who in 2003 came up with the original idea to create a central reporting hub to unite interesting news and discussions from various portals and SEM forums. As you can guess, the idea was a total success.

Thanks to it, Barry Schwartz became the proud author of many professional SEO articles.

4. Rand Fishkin

Fishkin is the current Moz CEO, which already speaks enough of his qualities and SEO expertise. In the world of digital marketing, he is known as the Wizard of Moz, and is a respected teacher for novice and experienced SEO learners. In the meanwhile, he co-founded Inbound.org, the same as the Art of SEO. To him, SEO is an art of its own, and he describes himself as a contemporary artist. Nowadays, he also runs a variety of great SEO blogs and researchers with incredible passion different social signals and content quality improvement strategies.

Do you already follow any of the above-mentioned SEO experts? Let us know in the comments below what are your top of best SEO specialists.